The Best Paint Colours for Selling Your Home: A Strategic Guide to Attract Buyers

When it comes to selling your home, first impressions are everything. While staging and cleaning play a major role, nothing transforms a space faster—or more cost-effectively—than a fresh coat of paint. But not all colours are created equal when you're trying to appeal to potential buyers.

The right paint colours can make your home feel brighter, larger, and more inviting. They help buyers envision themselves in the space, which is key to securing a faster and more lucrative sale.

Here’s your expert guide to the best paint colours for selling your home—and why these shades are your secret weapon in the property market.

Why Paint Colour Matters When Selling

• Neutral colours appeal to more people. They act as a blank canvas that allows buyers to imagine their own style in the home.

• Fresh paint makes the space feel well-maintained. It gives the impression of a move-in ready property.

• Strategic colours enhance light and space. Carefully chosen tones can make rooms appear larger and brighter.

  
  

Top Paint Colours to Attract Buyers

1. Soft Greys

A light grey adds a touch of modern sophistication while still remaining neutral.

Best for: Living rooms, bedrooms, and hallwaysPopular shades: Dulux "Polished Pebble", Farrow & Ball "Ammonite"

2. Warm Beiges and Taupes

These earth-toned neutrals feel cosy and inviting without being too bold.

Best for: Living areas and open-plan spacesPopular shades: Benjamin Moore "Muslin", Sherwin-Williams "Accessible Beige"

3. Clean Whites and Off-Whites

Timeless and crisp, white paint is ideal for maximising light and creating a sense of space.

Best for: Kitchens, bathrooms, and ceilingsPopular shades: Dulux "White Cotton", Valspar "Snowcap"

4. Soft Blues

Subtle blues offer a sense of calm and cleanliness, especially in bathrooms and bedrooms.

Best for: Bathrooms, bedrooms, laundry roomsPopular shades: Behr "Bluebird", Farrow & Ball "Borrowed Light"

5. Muted Greens

Green evokes nature and tranquillity, and muted tones provide a modern, elegant touch.

Best for: Bedrooms, living rooms, and home officesPopular shades: Sherwin-Williams "Sea Salt", Little Greene "Pale Lupin"

What to Avoid When Choosing Paint to Sell

• Bright or bold colours (red, purple, orange) – too personal or polarising

• Dark colours in small rooms – can make the space feel cramped

• Trendy colours – what’s fashionable now may not appeal to everyone

• Too many colour changes – stick to a consistent palette for a unified look

  
  

Tips for Painting Before a Sale

• Use quality paint to avoid streaks and enhance the finish

• Repair imperfections like cracks, dents, or peeling areas first

• Paint ceilings and trims for a complete, fresh look

• Keep finishes consistent – matte or eggshell for walls, semi-gloss for trims and doors

• Don’t forget the exterior! Curb appeal counts. A clean, neutral façade welcomes buyers in.

  
  

Final Thoughts

Choosing the best paint colours for selling your home is more than just aesthetics—it’s a smart marketing tool. Stick to clean, neutral tones that let your home’s features shine and appeal to a wide range of buyers. A well-executed paint job can add serious value and help your property sell faster.

So grab that roller and refresh your space—your future buyers (and estate agent) will thank you.